Why?

Copyright @KarinPinter

In the business world we’re often asked to deliver our elevator pitch on what we do, what service we provide. To the point it becomes automatic, and we even build networking meetings around this to inform our loyal sales force of colleagues.

But, WHY do you do what you do?

One of my coaching clients recently did a ten minute presentation for her business networking group. She is experiencing a powerful transformation in how she shows up in her personal life and in business, fuelled by a burning desire to complete her first book. During her presentation, she briefly spoke of her services (which her peers already know pretty well) and chose to open up her heart to tell the story of WHY she does what she does. She shared powerful stories about her personal life, and what is driving her to create what she is creating now.

It was not your typical business presentation. It was a powerful opportunity to engage her colleagues in the truth about why she writes and provides this as a business service for others. They knew her services, but they didn’t all know why she does what she does, or how this really affects their business presence.

I believe the whole point of building relationships is for people to know who we are and empower us to thrive together. This means showing up authentically, speaking from the heart, being guided by our inner wisdom. It also often means doing things outside of the norm.

Most people, and therefore most businesses, function from the outside in. This is the default most of us have been trained in since our early days – find what you’re good at and do it. This may serve you to a point, but if you’re not fully present to why you’re doing it, there will be moments when life feels hollow and meaningless. If your main motivator is money, then you’re in line for a rude awakening, honey. Money is a result of your passion and commitment to delivering a particular service to your world through your Genius.

The key to most successful businesses is functioning from the inside out. Knowing who you are as a person, why you do what you do, and delivering that value to your world through your particular product or service. You could be selling coffee, helping someone plan their estate, or guiding them in the fulfillment of their life’s vision. Your why makes all the difference in who chooses to engage with your services, and inevitably impacts your success.

This is what makes Apple, Apple. This is what makes Tesla Motors, Tesla Motors. This is what makes you, You.

When you know your why and marry this awareness with what you do, then you’re serving from the inside out.

Whether you have one or several talents that make you absolutely unique, take a moment to ask yourself why you do what you do…

Why are you an accountant, a lawyer, a business manager, a nutritionist, a personal trainer, a writer, an entrepreneur, a ___________?

As for me…
I coach because having powerful conversations that ignite people’s Genius and make an impact on the world by being themselves and doing what they love, is one of the greatest honours I experience.
I design and optimise websites because I’m excited about the leverage a powerful online presence provides.
I create niki owl because that is how I express my pure joy, and this creates a beautiful ripple effect all around the world.
I write because I love the power of transformation that the written word provides.

I appreciate the bold blend of skills and talents I’ve curated over the years, because they nourish each other beautifully and I get to impact my world in many ways.

Get to the heart of your business, starting with you; this draws people closer to you than any clever marketing strategy.

People really appreciate that. Those who roll their eyes at you for being so open are simply pre-qualifying themselves not to engage in your business. Let them be.

A powerful video to watch is this TEDx Talk by Simon Sinek, if you haven’t already experienced this Genius.

This week, tell your world why you do what you do. Leave out the what or the how. I’d love to know what this reveals to you for you.

Here’s to curating your Genius,
Karin

Taking Care of Genius, No Matter What

Hello Genius,

This was written as a guest post for KindOverMatter.com, a beautiful site for the creative, independent, entrepreneurial community. KOM’s content is focused on touching the world with kindness, inspiration, gentleness, and love. I’m all for that!

I wrote about taking care of Genius, no matter what, because that is what I have found to empower me in everything I create through business, relationships, and art.

Please enjoy,

Karin

 

Why It’s Time to Say Goodbye to “Hard” Work

I don’t relate to the idea of “hard work”. This idea stems from a particular belief around how we integrate work and play in our lives.

I often hear business owners, entrepreneurs, creatives and high performing athletes talk – almost preach – about how hard they worked to be where they are now. And I wonder…

Is it really hard work? And who came up with that idea anyway?

The industrial revolution is far behind us, and we’re going full steam ahead with the revolution of our consciousness.

So on that note…

It’s time for a Genius Moment! Stop and ask yourself what “hard work” really means to you. Peel back the “hard” label that has been so readily slapped onto work. Who put it there to begin with? Go deeper on your personal definition and values. How would you really like work to feel? You may discover that what lies beneath is diligence, efficiency, dedication, consistency, focus, passion, inspiration… There is nothing hard about any of those, is there?

Awesome! Now ditch the thought of “hard work”!

I imagine you had some cool discoveries just now writing down what is really driving your beliefs about work.

If you believe that you create your own reality by the thoughts you think… then doesn’t it make sense to change this thought? And if you don’t think that you create your reality yet feel the strain of hardship… have you given yourself the opportunity to think and do things differently?

The simplest way to put it is this:
– Hard creates tension and struggle
– Easy creates flow and momentum

Both are habits we cultivate in the mind… How would you prefer your work to be?

Genius Moment: When you notice yourself going into “hard work” zone, STOP. Step back, take a deep breath or several, and ask yourself how you’d like this moment/project/task/day to flow… I imagine you’ll chose something like, “I want to feel good/enthusiastic/easy/awesome/inspired/fun…” Then approach what you’re doing with that refreshed energy. You can reset as many times throughout a task or work day as you need to, simply based on how you want to feel. You’ll recognise quickly when you’re not feeling that way.

Seriously, ditch “hard” completely…

Some people imbue this concept into everything they do. Even in terms of personal development. For example:

“I’ve never meditated before, it’s going to be hard for me to sit still for even 2 minutes.”

IS IT REALLY??

Because if you think it will be hard, then it will be hard, my friend. And the more you tell yourself that, the more you cement it into your mind and stop yourself from having an open experience of it. This applies to anything.

What if there were no adjective attached and it was a case of, quite simply, sitting still for 2 minutes? What if you make no projection of how it will be, and surprise yourself with however it feels and flows in that moment? Can you do that for 2 minutes?

Genius Moment: Which areas of your life do you find yourself thinking something will be “hard”, only to find that things become hard? Write down some new ways of thinking around how you’d like each area of your life to feel and flow (regardless of “how things have always been” or how others tell you things will be – that’s their experience not yours). Remember you are the creator and curator of your reality, so stop perpetuating any old funk and start creating new genius moments. Thought by thought. Moment by moment. Smile by smile.

With consistent application, you’ll soon notice the only “hard” things left in your life may simply be the hard boiled eggs you have for breakfast.

Work Hard, Play Hard = No, Gracias!

You choose.

I prefer this: Work Nice, Play Nice = Si, Gracias!

I advocate for removing the word “hard” from our thinking. I advocate for finding other words that align with how you really want to feel with what you do, because feeling good drives everything. Wouldn’t you agree?

Share your thoughts and experiences in the comments below if you feel so inspired.

Be Genius,

Karin

Duende {The Magic in You}

{click on the video to start playing
and listen as you read…
and when you’re done reading…
close your eyes and keep listening…}

In Spain, we often use this word to describe an artist’s magical ability to transport us into another realm… picture the journey a classical guitarist takes you on as you listen to the enchanting melodies that he conjures up… they may come inspired by the scent of dama de noche on a late summer night, the other-worldly shade of blue he witnesses when the sun looks you in the eyes, or from the memories of lifetimes past in Moorish gardens when declarations of intent were sent by a messenger on a horse.

Duende… Magical. Mystical. Mesmerising. Whoa Nelly…

Duende… When somebody sings a song that transports you to a whole new world of possibilities…

When you meet someone and think, “There’s something about you…” and you haven’t consciously put your finger on it quite yet…

When you create something so pure and so honest, you cry with joy because you have no idea where the inspiration came from, and you want your Muse to stay forever.

It’s a feeling… something intangible, je ne sais quoi, there-is-no-word-just-a-curious-feeling kind of feeling.

It’s out of the box. An unknown that you might fear until enough curiosity has grown inside of you to reach a flipping point, allowing the unknown to be known, and the unseen to be seen.

And suddenly, you wake up to your own duende.

It was never lost, you just stopped looking. And then you easily recognise it in the others around you. You see them for who they really are, and you breathe a sigh of relief.

“I’m not alone anymore.”

No, you’re not. And you never were, my dear friend.

Like the permeating scent of that night flower, wrapping you in its gentle confidence, whispering in your ear as you sleep, reminding you that tomorrow your dreams will still wake up with you, stronger than before.

More colourful. More vibrant. More committed. More in tune with you.

Trusting that what is meant to be, already is, simply because you dreamed it, and you are aware now that it’s up to you to make it happen.

Genius, You.

Gone are the days when you nervously took two steps forward and one step back with no compass other than hope. Now you can take confident consecutive steps to meet what you most desire. One by one, day after day, watching it all come together so nicely because the road is easier to navigate now that you trust your inner guidance. It’s showing you the way and new ways of doing things.

Now that’s what we call ‘magic’.

Asking becomes easy. Sharing becomes easy. Allowing becomes easy.

Being becomes easy.

Ease becomes easy.

No matter how high the walls of a garden, no flower, no matter how seemingly delicate, or whatever obstacles in its path, ever stopped from making its way to the top and finding the sunshine it knew was always there. Because it’s been there since before you opened your eyes to it. And in those silent moments, when you felt nothing was happening, the flower grew stronger roots to support its journey into this new realm of amazement.

And you’re amazing.

It was never soul seeking, it is soul seeing.

{Nice to see you…}

Duende… The spirit that dreams are made of, and how they come to be real.

Trust yours now.  It will bring you closer to those who are already sharing theirs with you. And when you feel even the slightest flurry in your soul, embrace it. It’s telling you that what you’re seeking is already seeking you, already found you. And you’ve known this all along… haven’t you?

Turn a new page in this book you kept looking at and thought you’d never pick up, let alone read. And then all the stories it tells you make sense now.

The rest is still unwritten… And that’s okay, because you don’t need to know or do everything right now. The fear is gone and you’re so intrigued by what’s next that you have no time for doubts or confusion anymore, do you?

Your Master Plan is made up of smaller plans that come together as key elements for your highest intentions. And as you consciously allow them into your existence, your inspiration touches others around you too.

Duende… Magical. Mystical. Mesmerising. Go You…

Click for the tweetables:

Duende… The spirit that dreams are made of, and how they come to be real @KarinPinter

Trust that what is meant to be already is, simply because you dreamed it. Now it’s up to you to make it happen @KarinPinter